When making any film it is paramount you research your proposed target audience in depth. But before I make a definite decision on my target audience, I will look at how films primarily target their audience.
Firstly the narrative or plot of a short film really has to be spot on if you want it to appeal to a certain audience. Generally speaking, romantic films with happy endings appeal to the female audience. Whereas it seems that clever, subtle and non-obvious narratives interest males.
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