Thursday, 22 October 2009

Ryan: Analysis of A Short Film: Chicken Ala Carte

I am going to look at a short film called "Chicken Ala Carte".
I found this short film on YouTube by typing in 'Award Winning Short Film'. This short film was directed by Ferdinand Dimadura in 2005, the production company that he works with is called Rosy Cheeks Entertainment 13. “Chicken Ala Carte”, which was entered into the category of Food, Taste and Hunger it won the People's Choice Award at the Green Film Festival organized by Culture Unplugged. Culture Unplugged is the first film festival to go Online, with more than two million viewers worldwide “Chicken Ala Carte” has already been certified as a Web Blockbuster. Ferdinand Dimadura then beat more than 300 other film entries in competition from all over the world to earn The Most Shared Film Award. It was viewed by almost 100,000 people every day over the Internet. It was also entered into another competition where 3,600 other entrants entered and only 32 films were shown at The Berlinale Talent Campus, the film was successful and was awarded as The Most Popular short Film. This film is about the hunger and poverty brought about by Globalization. There are 10,000 people dying every day due to hunger and malnutrition. This short film shows a forgotten portion of the society, the people who live on the refuse of men to survive. What is inspiring is the hope and spirituality that never left this people. (http://www.cultureunplugged.com/play/1081/Chicken-a-la-Carte). The film starts with the logos of well known fast food chains, it then has two girls who go into one of the fast food chains and ordering food, it then shows the food being made and taken over to the two girls. The two girls are then laughing and gesturing that they are full, they then leave the restaurant. A man then comes along on his bike with a bin and goes into the restaurant and takes a bag a rubbish and looks through the rubbish for uneaten bits of food then he cycles off. When he returns home he is greeted by loads of children running up to his bike and grabbing the food from his bin. There are then lots of shots of what seem to be poor people eating the scraps of food and looking very happy. The man then goes into his house where his family look really pleased to see that he has brought home some food, he then gives the food out to his family and they all say grace for the food. It then says "25000 people die of hunger, each day" and hen shows the children trying to grab the food. This film looks like a documentary the whole way through but it defiantly does have drama parts in, we can guess that the girls who order the food are actors, we do not know whether the people who fight over the food are actors who are acting out true events or if they know they are being filmed but they are the actual people who live in this way. This is a really good short film but I do not think it would be able to be made into a feature length film. The plot is establish very quickly, there aren’t many actors/actresses. The target audience for this film seems to be political people as the film is very politic based. I believe that this film has been made for the audience to find it and not really be based on one specific target audience.